FOMO Sonar

The FOMO Media team certainly does. And no beverage could better compliment our latest achievement. This weekend we had the privilege of being the official app of WhiskeyFest NorthWest and were able to hook up our hometown users with some serious deals while we enjoyed the best whiskey the northwest has to offer. 

Whether it was exclusive tastings of Henry Du Yore’s straight bourbon, the free flasks from Burnside Distilling, or any of the other great deals available, FOMO Sonar users did not leave empty handed. 

Of the 2500 WhiskeyFest NorthWest attendees almost 400 of them used the FOMO Sonar app to enhance their event experience. We couldn’t be happier with the turn out and are incredibly excited to add all of the festival sponsors to our list of proud partners. Frankly we just love hooking up our users and these awesome brands helped us do it:

The Luna Foundation
The Station Restaurant
Bull Run Distilling
Big Bottom Whiskey
Electric Goods Company 
East Side Distilling
Southland Whiskey Kitchen
JaCiva’s Bakery
The Honey Pot Pies
Sticks & Stones Accessories
Sock Dreams
Nepo42
Streetcar Bistro & Taproom
Baby Barrels
Four Roses Bourbon
Bunnahabhain Scotch
Deanston Scotch 

Whiskeyfest Northwest [ˈhwis-kēˌfest nȯrth-ˈwest]

Noun

 1: a magnificent whiskey-infused experience known to include phenomenal tastings, fine cigars, exquisite craft cocktails, delicious creations from local restaurants, and captivating live music often resulting in frequent feet stomping of attendees

2: an annual Luna Foundation event that donates proceeds to benefit valued charitable causes in the Northwest (i.e. CASA for Children of Multnomah and Washington Counties)

If you’re free on Sat. May 11^th and in Portland I highly suggest you get yourself to WhiskeyFest NorthWest. FOMO Sonar is the official app of the event and we couldn’t be more excited to go knock back some of the North West’s finest Whiskies (Seriously.. Whiskey is my jam)

You can use the app to: Find out what is going on at the event in real-time, from music and competitions, to learning more about a highlighted whiskey brand. Plus, receive digital deals and promotions from the Festival, Sponsors and Vendors that can be redeemed onsite.

Cheers, 

Andrew Clayton

WhiskeyFestNW.com  (Facebook / Twitter)

The FOMO Sonar crew might be ripping apart Winter Park Colorado for the SnowBall Music Festival but that doesn’t mean we forgot about Portland.

We want our PDX users to get out and explore the city and what better time to do it than for First Thursday, Portland’s monthly city wide art walk. Use FOMO Sonar to discover seventeen of the top galleries and receive information about the exhibitions when you show up on location.

Here’s what you do:

When you head downtown for the afternoon simply open up your Sonar and search ‘First Thursday.’ Your map will filter to show you galleries holding events near you. Some of the Pings even unlock more information about the exhibits; echo the pings to get the information right in your waves tab!

This is the first of many First Thursdays FOMO Sonar will be promoting, look for even more content being shared by the galleries in the future!

That was Awesome.

It only took 70 minutes for SnowBallers to swarm Colorado and claim 45 epic prizes. Whether they were climbing the Flatirons of Boulder to get a VIP upgrade, forging the Wetland Loop in Denver for Lift tickets, or heading to their campus Intramural field for a ticket to meet their favorite artist, we want to thank each and every person who participated. Not everyone could win, but we hope you all had some fun and are better prepared to use FOMO Sonar to get the most out of SnowBall. 

A special thanks you goes out to the sponsors who so desperately wanted to hook up these loyal fans; we loved helping you do it.   

- The SnowBall Festival Team

- Sierra Nevada Brewing 

- Icelantic Skis

- Winter Park Mountain Lodge

- Gregory Backpacks

- USA Starz Lacrosse

- Strip & Tail Restaurant

Today was only the beginning. Looking ahead to the festival, FOMO Sonar is the only way for you to be eligible for more awesome promotions at SnowBall and around Winter Park. 

Connect to SnowBall in advance by using the app’s built in scanner to scan the QR code below. You will receive a copy of the entire schedule right to your phone. 

CLICK

+

SCAN

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For more information on everything FOMO Sonar will be providing in Winter Park, click here.

We will see you at SnowBall.

#bethere

www.fomosonar.com

@fomosonar

Do you wanna know how I got into this app? I was at Sasquatch last year and was watching a performance that seemed to go off a little crazier than usual. After the show, caught in the tide of the crowd, I left the stage without one clue as to whom I had just seen. I didn’t like that, not one bit. So, while watching another performance, it occurs to me ‘why so curious?’ Shouldn’t there be a simple way for me to connect with that performer? I have a device in my pocket that has access to the cumulative knowledge of the world, shouldn’t it be able to tell me what is going on right in front of my face? As luck would have it, shortly after that festival I would be approached with an idea that would blossom into FOMO Sonar, an app that solves this very problem. 

At SnowBall, you won’t have to worry about losing touch with any new discoveries or missing out on your favorite artists. If you are watching a new show that you enjoy, it is as simple as opening your sonar to see who is playing and connect with them so you can look into their music later. We are also allowing you to get the entire schedule on your phone and providing a way to design your line up ahead of time to get reminders before each act takes the stage (http://youtu.be/_PXDhvzABKQ).

Now we are going a step further by hooking you up with free stuff from the sponsors that helped make SnowBall a reality. There will be giveaways throughout the festival but we are just too excited so we are starting a week early in Colorado with our Free on 3/3 campaign.

WE ARE LIVE! Use the app to find Pings that we have placed randomly around Colorado. If you are the first person to make it to a location you will get a coupon on your phone that can be redeemed in the Snowcial tent at SnowBall for some seriously sick stuff. Whether it’s a VIP upgrade, a top of the line Gregory backpack, a Sierra Nevada swag-bag, or any of the other cool stuff, it will definitely be worth the adventure. 

No matter if you are the first to get there or you missed out because someone beat you to the punch, take a picture at the location then Tweet, Facebook or Instagram it to us and we will hook you up at SnowBall.  

Happy hunting and I can’t wait to see all of you next week. #bethere

Andrew Clayton

CMO

FOMO Media LLC

www.fomosonar.com

@FOMOSonar

www.facebook.com/fomosonar

A Note to Android Users: 

We are working as fast as we can to get you a sonar screen but for now you are going to have to make due with what we have. If you get within 3 miles of these locations you will be able to see the Ping in your app and get directions to it. Good Luck!

Here are some hints:

Don’t want to miss out on the full SnowBall experience? 

Why do we even ask.

Use the FOMO SONAR app at SnowBall to connect with performers, get exclusive deals & content and win awesome prizes all weekend long.

As an added bonus, SnowBall and FOMO Sonar are giving you the chance to win all kinds of primo giveaways the Sunday before the festival with our first ever “virtual scavenger hunt”. 

At 3pm MTN on 3/3 open the app to see the map of Colorado lit up like a Christmas tree with Pings containing prizes. Everything from tickets to our After Party events to ski lift tickets. If you see something that you can’t live without, use the app to locate the exact location of the Ping, go to it, and be the first person to Echo. A digital coupon for that item will load onto your phone. You can then pick up your prize at the Snowcial tent at SnowBall. 

Contest Terms:

Limit one prize per person. Prizes can only be won using the FOMO Sonar app on Sunday, 3/3/2013. All winners must have a valid pass to the SnowBall Music Festival to be eligible. Some prizes may have an age restriction that will be enforced. Prizes can only be claimed onsite at the SnowBall Music Festival and are non-transferable. Winners must show the correct saved coupon within the FOMO Sonar app at the Snowcial Tent at SnowBall.

FOMO Sonar PDX launch week is over but the ride has just begun. We are incredibly happy with how we were able to Demonstrate our value to bars and restaurants around Portland as well as our ever-growing user base. Engaging with users was a great opportunity to gather feedback and plan for future events so we can Nurture these new relationships. We can’t Neglect to understand how important it is to Inspire confidence on a consistent basis as we move forward on this journey and Separate from the pack.

Whether we were giving out a sick Sole Bicycle, court side Blazer tickets or delicious Goodlife beer we had an awesome time hooking everyone up.

A special thanks to all the businesses that helped make this possible!

- Fishsauce

- GroundKontrol

- Prost!

- Bungalo Bar

- Interurban

- Portland Penny Diner

- GoodLife Brewing

- Sole Bicycles

Keep an eye on your sonar for all types of promotions in the coming weeks as we continue our Portland push! 

Check out the segment KATU did on FOMO Sonar for their Stumptowntown startups series:

http://www.katu.com/news/business/stumptown-startups/192349101.html

Ready to get hit in the face by a snowball?

 It’s official; March 8^th through 10^th, FOMO Sonar is fully integrated with the SnowBall Music Festival in Winter Park, Colorado.

 Whether you’re raging to the Grizmatik collaboration or storming the tent to catch a glimpse of Zion I, FOMO Sonar will be there every step of the way doing everything we can to maximize FUN.

Here is what you need to know:

All weekend you will be able to find Pings on a live interactive map. A Ping is an active promotion that can unlock anything from pictures and videos to coupons or tickets. Every attendee using FOMO Sonar will have access to the following:

 1. Eligibility for giveaways

• All weekend we will be giving out free stuff. Free Stuff. FREE. STUFF. 

2. Artists’ stage locations           

• Live rotating Pings showing you the full list of artists and their stage locations
• Easy access to the full schedule right on your phone. Anywhere you are; anytime you want it.  

 3.  Instant connections with new artists

• Each Ping gives you the opportunity to connect with the artist as they play. If you find a new performer you enjoy, you can accept the Ping and have an easy way to find their music later.  

 4. Easily finding your friends

• Broadcast your location on the map to help your crew find you.
• ONLY if you want to be found.

5. Finding cool stuff to do around the town           

• Winter Park will be littered with Pings as local establishments broadcast promotions and party updates.
• Every SnowBall after party will be visible on the map so you don’t miss out.

 That’s all you need to know for now but stay tuned for the SnowBall schedule release later this week.

 Oh, and if you have a minute, follow us on Twitter and like us on Facebook. If you want more details on how to use FOMO Sonar, check out this video.

FOMO Sonar at SnowBall.

#bethere

     To me, the best part of any festival is the people you meet. Random run-ins with characters straight out of a Ralph Steadman painting, it can range from a ten second head massage that makes you change your faith to someone spending an hour helping you calm down that time everything became just ‘a little too real.’ These good-hearted strangers are the glue that holds together any festival and SnowGlobe was full of them. However, sometimes it is not a simple friendly interaction, sometimes they scar you, leave a wound so deep that you can’t even remember the performers you saw. It’s called festival love and it’s super serious.           

     At any given event there is a 10% chance of experiencing this phenomenon, with ten members in our crew, it wasn’t if it would happen, it was who would it happen to. The casualty was a young man named Tyler, one of our promoters wearing a mobile Wi-Fi unit. After being backstage for Wiz Khalifa on the first night of SnowGlobe, we decided to keep the night going and headed to the Mont Bleu Casino to check out some of their Pings. It was that fateful night that in a drunken stupor Tyler would set up a Ping entitled “Free Sexual Healing,” in a last ditch effort to meet a nice young lady to court.

     The next day, as we rallied from the night before, we noticed the Ping Tyler had set up and all had a good laugh, applauding him on giving it the old college try. Thinking nothing of it he took it down and we got back on our grind. It was at some point between Robert DeLong on the main stage and GRiZ on the techibeats stage that young Tyler would see the power of FOMO Sonar. Inside the the Snowcial Lodge a few girls came to redeem a coupon for glow-in-the-dark sunglasses, Tyler was handing them their prizes when out of the blue one of them asks, “Are you Tyler?”  Caught of guard, he answered in the affirmative, and she proceeded to question him about what exactly free sexual healing entailed.

     They ended up talking for almost an hour and that was more than enough time for Tyler to succumb to festival love. Unfortunately, this lust would end as these things often do, separated in a crowd, never to see each other again. He knew she left that night to catch her flight home to Seattle and in his clouded thinking he hadn’t even gotten her name, let alone shared his social contact card using our app. This random SnowGlobe patron was now etched in Tyler’s mind and he needed a way to find her. Naturally he turned to what brought them together in the first place, FOMO Sonar. He decided use the Pro app and now there is a Ping in Seattle looking for a “SnowGlobe Mystery Girl.” While this is not the primary function of our app we couldn’t be happier to see it being used to try and rekindle festival love, we wish you the best of luck Tyler. Go Get her. 

      Whether it is free sexual healing or finding a mystery girl, a Ping can take many different forms and we encourage everyone to be creative and experiment with FOMO Sonar. #nicePING #festivallove